Archive for May, 2010
A little late to put this project up! This project sprang from Nigel’s love of extremely bad typography and shop signage. Following a talk on this passion of his the brief was given- “explore bad type. Seek it out. Categorize it and then devise a strategy or campaign”. Other key elements were recognition, participation and [ READ MORE ]
My concept was to bring overground underground. To give people traveling on the underground a view of what is above them- giving them a better idea of where they are in London. I made a Stop-Motion to demonstrate this concept. Here are some snap shots: i also looked into advertising, but quickly saw that the [ READ MORE ]
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